Teaching > Courses
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Founder and CEO of IdeaLab explains how he get his employees to work with risky startups
Posted on Mar 25, 12 |
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Jonathan Ives explains the design process at ApplePosted on Mar 23, 12 |
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Fundamental Objective of Cambridge University Press is not profitsPosted on Feb 27, 12 |
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1985 Steve Jobs is fired, Bill Gates sends letter to John Sculley urging him to license Mac OSNeal Pancholi drew my attention to this interesting letter by Bill Gates. It shows that Gates in 1985 was sill open to making his fortune my selling Mac software rather than dominating the next generation OS.
Background Apple’s stated position in personal computers is innovative technology leader. This position implies that Apple must create a standard on new, advanced technology. They must establish a “revolutionary” architecture, which necessarily implies new development incompatible with existing architectures. Apple must make Macintosh a standard. But no personal computer company, not even IBM, can create a standard without independent support. Even though Apple realized this, they have not been able to gain the independent support required to be perceived as a standard. Categories: Strategy Implementation - 782 | Case Studies | Apple | Topics | Positioning Strategy First | Posted on Feb 24, 12 |
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Steve Jobs last public appearance pitching to the Cupertino City Council (June 7, 2011)Posted on Feb 21, 12 |
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