The digital revolution is devouring printed travel guides. Lonely planet is a case in point. The BBC bought the company forf $210 in 2007 and sold it last year for roughly $121 million. Here is a instructive figure charting the decline in printed guide sales.
Lonely Planet and the rapid decline of the printed guidebook
Categories: Strategic Management 4 | Topics | Disruptive Innovation |
Posted on Apr 19, 14
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