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The Rapid Decline of Printed Guidebooks

The digital revolution is devouring printed travel guides. Lonely planet is a case in point.  The BBC bought the company forf $210 in 2007 and sold it last year for roughly $121 million. Here is a instructive figure charting the decline in printed guide sales.


Lonely Planet and the rapid decline of the printed guidebook

Categories: Strategic Management 4 | Topics | Disruptive Innovation |

Posted on Apr 19, 14