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The 10 Most Valuable Brands in Australia

Australia’s most valuable brands. I would have not guessed them correctly.

Categories: Strategic Management 1 | Topics | Market Segmentation |

Posted on Feb 06, 16

Beyond Profits: Tesla’s fundamental objective to hasten the transition to electric vehicles

Elon Musk gave an interview that makes it clear that the fundamental objective for Tesla is not profits.

 

Question: The German automakers just presented their responses to Tesla in Frankfurt at the international automobile show. What do you think of the Audi e-tron quattro and the Porsche Mission E?

Any action in the direction of electric mobility is good. Our goal at Tesla is for cars to transition to e-vehicles. That’s why we opened up all our patents for use by anybody.

And who has used them?

Maybe the companies you already mentioned. When I saw a diagram of Porsche’s Mission E, I thought: It looks exactly like our car. Which is fine. It’s more important to accelerate the advent of sustainable transport.

tesla

Source: Handelsblatt.com

Categories: Strategic Management 1 | Topics | Fundamental Objective | Strategic Management 4 | Topics | Fundamental Objective |

Posted on Oct 18, 15

How much uncertainty is there in different industries

Jeff Dyer, Nathan Furr, and Curtis Lefrandt have put together a useful graphic on the relative uncertainty in different industries.

uncertainty

Full Story on HBR.org

Categories: Strategic Management 1 | Topics | Strategy Formulation |

Posted on Sep 30, 15

Game Theory:  Why it became so popular and why it often is hard

John Cassidy explains in the New Yorker:


Thanks to the sterling efforts of Sylvia Nasar, Ron Howard, and Russell Crowe, many people are aware that John Nash, the Princeton mathematician who was killed over the weekend in a car crash on the New Jersey Turnpike, lived a remarkable life. It included early academic stardom, decades of struggling with schizophrenia, and, in 1994, a shared Nobel Memorial Prize in Economic Sciences. But outside the field of economics, Nash’s contribution to game theory, for which he was awarded the Nobel, remains rather less well understood.

Although it is often used in economics, game theory can be applied to any venue where people, or other decision makers, interact strategically and follow rules-based behavior. The setting could be nuclear negotiations, such as the ones currently taking place between Iran and the great powers. It could be a product market, in which a number of firms compete for business. Or it could be a political campaign, in which various candidates try to outdo each other. The word “strategically” is important, because the various players, in choosing from a variety of possible moves, take account of one another’s actions, or likely actions. And the phrase “rules-based” means that the players are acting purposefully and seeking to maximize their own advantages, rather than behaving passively, or randomly.


Full Story

nas

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Categories: Strategic Management 1 | Topics | Strategy Formulation |

Posted on Sep 30, 15

Kickstarter reincorporates itself as “public benefit company”

The founders of Kickstarter wanted to ensure that their company does not stray from their fundamental objective of ““help bring creative projects to life.” Now they have reincorporated themselves as “public benefit company”.  The NY Times reports:

As co-founders of Kickstarter, the popular online crowdfunding website that lets people raise money to help fund all manner of projects, including cooking gadgets and movies, Mr. Strickler and Mr. Chen could have tried to take their company public or sell it, earning millions of dollars for themselves and other shareholders.

Instead, they announced on Sunday that Kickstarter was reincorporating as a “public benefit corporation,” a legal change they said would ensure that money — or the promise of it — would not corrupt their company’s mission of enabling creative projects to be funded.

“We don’t ever want to sell or go public,” said Mr. Strickler, Kickstarter’s chief executive. “That would push the company to make choices that we don’t think are in the best interest of the company.

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kickstarter eating area

Categories: Foundations of Social Sciences | Topics | Theory of Knowledge | Strategic Management 4 | Topics | Fundamental Objective |

Posted on Sep 29, 15

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