Professor Murmann's Research Blog: A Conversation with Malcom Gladwell

A Conversation with Malcom Gladwell

Peter Capelli recently interviewed Malcolm Gladwell for Knowledge@Wharton. Gladwell talks about the relationship of what he does to academic research and makes this interesting observation.

The sad fact about being a writer is that in a good year, you have five good ideas. It is not like it is every day; it is more like every two months. But you do become alert to that theme. When you are writing a book, you are assembling little bits of evidence and then figuring out which ones are relevant and which ones are secondary.


Read full conversation here.

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