Couse Outline for Intellectual Foundation of Social Sciences now available

Here you can find the course outline. STRE 8005 More information for enrolled students is available at the UNSW course webpage.

Posted on Feb 21, 10

Richard Branson’s Fundamental Objective

The Financial Times posed twenty questions to Richard Branson. Here are the two important ones that touch upon the idea of a fundamental objective.

How important is money?
My priority is learning and trying to improve the world – not being rich.

How do you want to be remembered?
That I have made a difference.

Read full interview.

Posted on Jan 09, 10

Duplicity

Rarely is a Hollywood movie such a great teaching instrument. Duplicity gives a wonderful picture of how far large companies go in figuring out what their competition is up to. What’s more, the principles of game theory are very well illustrated by Julia Roberts and Clive Owen, who make a wonderful pair. I recommend that every Strategic Management student watch this film.

Posted on Apr 02, 09

Lessons for Entrepreneurs

Ryan Trainor

1. Articulate and sell your vision and build strong teams with skilled people who offset your weaknesses and excel at implementation.
2. Foster good relationships with your bank, clients, staff and other stakeholders.
3. Create processes and systems to get the best out of employees. People want to be part of a company where they can have input and be recognised for it.

Mario Salva

1. Know your market. Research who your target customers are, what they can afford and how you can deliver your product at a more competitive price than your opposition.

From BRW, Feb 12-18, 2008

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Posted on Feb 14, 09

Rolls-Royce: Transforming its Jet-Engine Business Model

The Economist reports how Rolls-Royse figured out a different way to make money in the jet engine business:
The big pay-off from getting engines under more wings comes from selling spares and servicing them. This is because selling aircraft engines is like selling razors. The razor and engine make little if any profit; that comes later, from blades or spare parts and servicing (see chart 3). Gross margins from rebuilding engines are thought to be about 35%; analysts at Credit Suisse, an investment bank, estimate that some makers of jet engines get about seven times as much revenue from servicing and selling spare parts as they do from selling engines. Many analysts suspect that Rolls-Royce (and others) sell engines at a loss. Judging this is hard, though, because of the way Rolls-Royce accounts for long-term contracts, often by booking a profit on the sale for income that will be received only over many years. Rolls-Royce says that, on average, engines are sold at a profit. The trouble with selling razors at a loss is that someone else may make the blades to fit them. And the juicy margins in engine maintenance have indeed attracted a swarm of independent servicing firms (and engine-makers after each other’s business).

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Posted on Jan 17, 09