Short Introduction to Strategic Management 4 by Peter Murmann

James Yuille Strategies for Networking

Don’t front up at a neworking function expecting to make a sale. “Networking is an opportunity to meet people in a neutral environment, to form relationship and to built trust. People who are too anxious about making a dollar will only ostracise themselves from the rest of the group.” Other tips include: be open-minded, don’t be pushy, be a good listener and think to long-term. [...] “I have known someone [though networking] for 12 year and only last year did that relationship come up with business.”

From: BRW, September 2—8, 2010, p. 38

Peter Murmann: These tips can be applied not only to win business but also to advance one’s career.

Posted on Sep 04, 10

Lehman Brothers’ did not Walk to Talk of its Mission Statement

BRW reports:  “Lehman Brothers’ mission statement nodded in all the right directions. It told employees and investors that

We are one firm, defined by our unwavering commitment to our clients, our shareholders, and each other. Our mission is to build unrivalled partnerships with, and value for, our clients, through knowledge, creativity, and dedication of our people, leading to superior returns to our shareholders.

However, the investment bank did exactly the opposite, gorging on low-quality mortgages and nearly felling the global financial system. Rather than ‘set and forget’,  [mission statements] should be part of a conversation between staff and management.”

(BRW August 26-October 6, 2010, p. 78)

Posted on Aug 29, 10

Dramatic Challenge to Barnes & Nobles Business Model

This one of the most vivid examples of challenges to the existing business model of a firm. The Wall Street Journal reports:

After nearly 17 years of consistent growth, Barnes & Noble is stumbling. Revenue fell 3% to $5.12 billion for the fiscal year ended Jan. 31, 2009, while earnings dropped about 45% to $76 million.

When it launched the iPad last month, Apple championed a new approach to e-book pricing. Earlier this year, most large publishers agreed to establish a so-called agency model, where the publisher receives 70% of the digital price while e-book sellers act as agents and receive 30%. While some best sellers remain at $9.99, many major authors are priced at $12.99 or $14.99.

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Posted on May 21, 10

Google’s New Search Homepage: Integrating Quantitative and Qualitative Data as well as Intuitions

Posted on May 07, 10