Siemens Tightens up it Corporate Strategy

The Economist published a great story on how Siemens, battered by bribery scandal, recruited an outsider CEO and now has started to leverage the potential benefits of owning several business that could be run as stand-alone companies, operating at large scale all across the world, and avoiding to over-engineer products. The story illustrates most of the key ideas of SM3, including how to implement a corporate strategy. 

Read: A Giant Awakens
Europe’s biggest engineering firm used to be known for two things: making everything but a profit; and scandal. Now things look very different

Posted on Sep 18, 10

Why Starbuck’s Failed in Australia

When Starbucks entered the Australian market in 2000, it was one of the biggest coffee chains globally, opening one new store every day somewhere in the world, notes Patterson. Its success in the US, which had not previously enjoyed a strong coffee-drinking culture, had given the brand great confidence to enter other markets including Japan (1996) and China (1998). The company now has more than 15,000 stores in 44 territories. But in mid 2008, Starbucks’ management announced that it would close 61 of its 84 Australian stores. The closures took place swiftly – within one month. Losses were enormous, including 685 jobs and A$143 million. Just 23 Australian stores were left operating in prime locations. What went so wrong?

Read the full analysis by Profeessors Paul Patternson and Marc Uncles in Knowledge @ The Australian School of Business.

Posted on Sep 12, 10

Short Introduction to the Strategic Management Year of the AGSM MBA (Executive) by Peter Murmann

Posted on Sep 05, 10

Short Introduction to Strategic Management 2 by Rose Trevelyan

Posted on Sep 05, 10

Short Introduction to Strategic Management 3 by Shayne Gary

Posted on Sep 05, 10