Guerrin feels mission and vision is not sufficient.
Purpose
To offer freedom of choice and movement for a better mobility experience.
Essence
A solution available at all times, for any distance and need.
Mission
Mobility is our reason for being.
Customer satisfaction is our motivation.
Vision
To be a leader in customer satisfaction and grow sustainably.
Source: https://www.guerin.pt/en/about-us/
Categories: Gobal Strategy | Topics | Fundamental Objective | Strategic Management 1 | Topics | Fundamental Objective | Strategic Management 4 | Topics | Fundamental Objective |
Posted on Apr 21, 22
US Big Business Lobby Group Updates Mission of the Public Corporation
Fortune Text accompanying this: The Business Roundtable Issues Updated Statement on the Purpose of a Corporation.
The Economist takes a more critical stance.
Categories: Gobal Strategy | Topics | Fundamental Objective | Strategic Management 1 | Topics | Fundamental Objective | Strategic Management 4 | Topics | Fundamental Objective | Strategy Implementation - 782 | Topics | Fundamental Objective |
Posted on Sep 07, 19
Curious First in the World: KLM airline wants its customers to fly less.
KLM wants its customers to fly less. What does this mean for what are KLM’s fundamental goals?
Categories: Gobal Strategy | Topics | Fundamental Objective | Strategic Management 1 | Topics | Fundamental Objective | Strategic Management 4 | Topics | Fundamental Objective | Strategy Implementation - 782 | Topics | Fundamental Objective |
Posted on Jul 12, 19
Former Southwest Airlines CEO’s Personal Fundamental Objective
“Anybody who seeks wealth as an end in itself is always going to be disappointed,” he said in 1995. “What you really should be doing is seeking excellence in achievement.”
Source: Washington Post Obituary
Categories: Gobal Strategy | Topics | Fundamental Objective | Strategic Management 1 | Topics | Fundamental Objective | Strategic Management 4 | Topics | Fundamental Objective |
Posted on Jan 06, 19