Professor Murmann's Blog: AOM 2013: Two workshops I am participating in: History and Design Evolution

AOM 2013: Two workshops I am participating in: History and Design Evolution

History and Strategy: Toward an Integration of Theory and Method History and Strategy

New Presentation Slides for Download. Click here.
Program Session #: 80 | Submission: 14401 | Sponsor(s): (BPS, MH, TIM)
Scheduled: Friday, Aug 9 2013 11:45AM - 1:45PM at WDW Swan Resort in Swan 10


Organizer: Steven Kahl; Dartmouth College (TUCK);
Organizer: Brian S. Silverman; U. of Toronto;
Participant: David A. Kirsch; U. of Maryland;
Participant: Huseyin Leblebici; U. of Illinois;
Participant: J Peter Murmann; Australian School of Business, UNSW;

While historical research has played a central role in the development of the strategy literature, it remains underrepresented in strategy journals. This PDW explores how historical analysis can inform strategy research. As the strategy field continues to develop dynamic models of strategy, the historical perspective can provide unique perspective, and could potentially even develop a history-based theory of strategy. Yet, doing historical research in strategy faces methodological challenges given its different approach to the development of theory and use of evidence. Consequently, this PDW addresses the different opportunities available to strategy scholars to engage in the historical method. The format of the PDW is a combination of 1) presentations in which scholars experienced in conducting historical analysis within the strategy and organizational fields discuss the challenges of doing this work and 2) interactive breakout sessions in which participants break into smaller groups to discuss design of a historical study in topical strategy research areas, such as dynamic capabilities and industry evolution. These breakout sessions will help identify how the historical approach can make novel theoretical contributions and reveal roadmaps for pushing this work further.

Search Terms: History/Historical Analysis , Strategy , Theory and Methods

Architectural Strategy and Design Evolution in Business Ecosystems: Opportunities and Challenges
Ecosystem Design and Strategy

Program Session #: 279 | Submission: 10331 | Sponsor(s): (TIM, BPS, ENT, OMT)
Scheduled: Saturday, Aug 10 2013 10:15AM - 12:45PM at WDW Swan Resort in Swan 3

Organizer: Richard Tee; EPFL;
Organizer: Christopher L Tucci; Ecole Polytechnique Fédérale de Lausanne;
Organizer: C. Jason Woodard; Singapore Management U.;
Panelist: Rahul Kapoor; U. of Pennsylvania;
Panelist: Andrea Prencipe; Luiss Guido Carli U.;
Discussant: Carliss Baldwin; Harvard U.;
Discussant: J Peter Murmann; Australian School of Business, UNSW;
Moderator: Elizabeth J. Altman; Harvard Business School;
Panelist: Arnaldo Camuffo; Bocconi U.;

In the last few years, we have seen increased attention to business ecosystems and related phenomena such as industry architectures, platforms, and value networks. While these phenomena present exciting research opportunities, they also raise daunting challenges. For example, business ecosystems are often characterized by complex structures (e.g., intricate links, nested layers, and fuzzy boundaries), as well as complex dynamics (e.g., co-evolution of strategic behavior, technology, and competitive outcomes). Reasoning about strategic design choices in such turbulent environments is difficult and uncertain. Yet, the way an ecosystem’s participants shape the artifacts they produce and their relationships with each other can profoundly affect the ecosystem’s evolutionary trajectory. And while the significance of these design choices has been recognized, the theoretical and methodological tools needed to study them rigorously remain underdeveloped. This PDW aims to address this gap in two ways. First, we will examine the existing body of scholarship that bears on the topic of how firms navigate and strategize in business ecosystems, with an eye toward identifying open research questions that hold particular promise. Second, we will discuss how the emerging research community on business ecosystems can begin to address these questions, with an emphasis on the required advances in architectural representation techniques, data collection, and empirical analysis.

Search Terms: business ecosystems , architectural strategy , design evolution