Professor Murmann's Blog: Steve Jobs’s Seven Rules of Success courtesy of Carmine Gallo

Steve Jobs’s Seven Rules of Success courtesy of Carmine Gallo

PM: I have followed Apple since 1985 and I think Carmine Gallo has correctly identified seven principles that Steve Jobs followed. I am presently doing research on why Apple was such a poorly managed company before Jobs was fired. Anyone who has insight on this, please contact me. When Jobs came back to Apple, lead to company to new success that no one including myself would have predicted.  Here is what Mrs. Gallo has crystallized about Job’s method.

1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.

2. Put a dent in the universe. Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, “Do you want to spend your life selling sugar water or do you want to change the world?” Don’t lose sight of the big vision.

3. Make connections. Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes that didn’t have any practical use in his life—until he built the Macintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in a bubble. Connect ideas from different fields.

4. Say no to 1,000 things. Jobs was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to? 

5. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand. What are you doing to enrich the lives of your customers?

6. Master the message. You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter. Jobs was the world’s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.

7. Sell dreams, not products. Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It’s so simple, a 2-year-old can use it. Your customers don’t care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you’ll win them over.


PM: October 25, 2011: Started my research on why Job’s rose from the ashes at Apple by reading the new biography.

More Information on Steve Jobs

Apple put on an 70 min celebration of life of their leader on October 17. All Apple shops around the worlds were close so that employees from all over the world could participate live in the event. Watch the Video here.

The new Steve Jobs biography came out October 24, 2011. It its available electronically for the Kindle

An excellent, on target, review of the book is available on