Professor Murmann's Blog: The New AGSM MBA (Executive) Strategic Management Year

The New AGSM MBA (Executive) Strategic Management Year

As the director of the Strategic Management Year, I led of team of faculty to redesign the year-long program. We added many new features (live case studies, book reviews, learning diaries, self-refelection papers, peer coaching, peer evaluations, rewriting of strategy paper) and organized the year around the fundamental problems that a general manager and entrepreneur faces:

1. How do I detect and select business opportunities?
2. How do I develop business opportunities?
3. How do I grow a business?
4. How do I transform a business?

In this short video, I describe the changes that we have made.  Click on “More” to see a more detailed picture overview of all program.

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Bookshelf
China
Entrepreneurship
Innovation
Economics
Management
Psychology