Nokia needs to win back confidence for turnaround

Nokia is in trouble. The CEO realized that to win time before new phones based on Microsoft Operating system are coming out, he needs to win back confidence of key stakeholders. It will be fascinating to watch whether Nokia will be able to stem the market share loss. Clearly, the CEO understands the urgency of the situation and his communication strategy seems to be on target.  Read the full article about Nokia’s new N9 smartphone on Click on more to find stats on how Nokia is losing market share.

From Knowledge at Wharton: According to Gartner, Nokia’s global first quarter market share across all mobile devices was 25.1%, down from 30.6% a year ago. In smartphone platforms, Nokia’s Symbian operating system had a market share of 27.4% in the first quarter, down from 44.2% a year ago. RIM’s operating system market share was 12.9% in the first quarter, down from 19.7% in the same period a year ago. Those losses came at the expense of Apple’s iOS and Google’s Android smartphone systems.