Siemens Tightens up it Corporate Strategy

The Economist published a great story on how Siemens, battered by bribery scandal, recruited an outsider CEO and now has started to leverage the potential benefits of owning several business that could be run as stand-alone companies, operating at large scale all across the world, and avoiding to over-engineer products. The story illustrates most of the key ideas of SM3, including how to implement a corporate strategy. 

Read: A Giant Awakens
Europe’s biggest engineering firm used to be known for two things: making everything but a profit; and scandal. Now things look very different

Logical Incrementalism in Product Development

This little exerpt from the NY Times explains well the concept of logical incrementalism in management.

Mr. Schmidt didn’t stop there. He acknowledged that “Google might not get it right the first time,” and said that Apple probably wouldn’t either, briefly alluding to some better features coming with the second generation of the iPad. But he said both companies would have “the next two to three years to figure it out.”

How to get around the difficulty of estimating returns from innovation

Bombardier Recreational Products, based in Quebec, has spent C$225m ($195m) over 11 years developing the Can-Am Spyder Roadster, a three-wheeled motor vehicle. When it goes on sale later this year the $15,000 Spyder will be aimed at baby-boomers who like the idea of riding al fresco but do not feel comfortable on a two-wheeler, says Jose Boisjoli, BRP’s boss. Mr Boisjoli admits that his firm has no idea how much demand there will be for the Spyder. One way to think about how much you should spend on innovation is to ask: how much money can I lose with a failed innovation without jeopardizing the existence of the firm.

Strategic Management 3