LaudaMotion’s New Business Model for Car Rentals: 1 Euro a day if drive at least 30 kilometers

Laudamotion is gambling that it can charge advertisers rather than rental customers for the cost of renting out small car in a city. If you drive more than 30 kilometers a day in a metropolitan area, you only pay 1 euro. The service is presently available in some major German and Austrian cities. Will LaudaMotion’s novel rental car business model work?