Professor Murmann's Blog: SAP Founder, Hasso Platter, on the difficulty of changing a firm rather than starting a new one

SAP Founder, Hasso Platter, on the difficulty of changing a firm rather than starting a new one

Hasso Platter co-founded SAP. For the past two decades he has been involved in trying to adopt the SAP to area of internet and cheap clout computing.

When asked whether it is harder to set up a new company or to steer an existing company in a new direction, he does not hesitate with his reply.

“The bigger challenge, I’d say, is the latter one.”

To reinvent a successful company such as SAP is much more difficult. “You have to convince people that change has to come, and that is difficult,” he says, noting that it is easier to convince Americans about the future than people in Switzerland or Germany. “We are more conservative. We are a little bit afraid of the future. Americans are not afraid of the future.”

Source:  Financial Times