Professor Murmann's Blog: Malcom Gladwell’s Book “Blink” is out!

Malcom Gladwell’s Book “Blink” is out!

In my introductory management class I discuss the how cognitive heuristics (rules of thump) help us navigate our complex daily lives and make decisions before it is too late. Malcom Glawell new book describes this quick decision-making capability with many examples. I will review the book during the next couple of months, but in the meantime you can read excerpts from the book on Gladwell’s website.  David Brooks has written a very thoughtful review of the book in the New York Times that you can read here.

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