Understanding the Strategies of Airbus and Boeing

Boeing and Airbus are pursuing different strategies with their next generations planes (the superlarge A380 and the supereffecient Boeing 787 Dreamliner). A recent article in the New York Times nicely demonstrates that the differences on the two companies’ strategic bet are driven by two different views how passenger travel will develop in the future. In essence, the firms tried to create strategies that fit with the perceived future environments of airplane travel.

Page 3 of 3 pages  < 1 2 3

Strategic Management 1


Strategy Formulation

Strategic Misfit


Economic Logic Analysis

Future Strategies

Fundamental Objective

Market Segmentation