In this context this quote by Jim March also is relevant:
“Leadership involves plumbing as well as poetry.”
BRW reports: “Lehman Brothers’ mission statement nodded in all the right directions. It told employees and investors that
We are one firm, defined by our unwavering commitment to our clients, our shareholders, and each other. Our mission is to build unrivalled partnerships with, and value for, our clients, through knowledge, creativity, and dedication of our people, leading to superior returns to our shareholders.
However, the investment bank did exactly the opposite, gorging on low-quality mortgages and nearly felling the global financial system. Rather than ‘set and forget’, [mission statements] should be part of a conversation between staff and management.”
(BRW August 26-October 6, 2010, p. 78)