McDonald’s finds success with going back to basics

The Economist reports:

The seeds of the revival of McDonald’s started with a simple decision that is surprisingly easy to get wrong: go back to basics. From 2015 onwards, it pared back its array of menu offerings and focused on price and quality. It recommitted to Ray Kroc’s beloved business model, increasing the share of franchises last year to 93% (of almost 39,000 restaurants), up from 82% in 2015. That provided it with higher-margin and steadier royalty and rental income. It streamlined its sprawling international operations, selling control of its restaurants in China and Hong Kong. The results were impressive. Across McDonald’s sales exceeded $100bn last year; its operating margins, thinner than a frazzled patty in most of the restaurant industry, ballooned to 43%. And its share price sizzled. Since 2015 its market value has almost doubled to $160bn.

Full Story at Economist.com

WEBA (Weaving Company Appenzell), Switzerland

This is an information video how WEBA (Weaving Company Appenzell), Switzerland, is able to produce high cloth for shirt fashion designers.

Eastern Switzerland Region from which to draw firms for histories.

 

Strategy Evolution: Historical Firm Cases

Firm Histories

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